This last weekend I took off, I didn’t blog, read my email… heck I didn’t even turn on my computer except to print directions from Google maps. This was a very rare thing for me to do.

So Monday when I open Bloglines to catch up on my reading I was so shocked to see everyone pushing BlogRush. Almost every blog I read had something good to say about it. I thought cool, I ought-a check it out. But something was nagging me in the back of my head.

The little thought that was bouncing round was… LinkExchange! If your new to internet marketing you may not remember this little gem of a website. It was; as I recall the very first successful banner exchange. Time to go back in time!

The reason these exchanges were so successful was simply because there were no realy good traffic analyzers at the time. Today with the advent of tools like Google Analytic, most should be wise to this kind of hype.

Ok, so not one to be left behind I took a deeper look see. I watched the intro video an was really impressed. The main reason I thought it might work was I could direct traffic to any of my sites I wanted. (A feature not yet implemented… of course they forgot to tell us that.) So I thought it maybe worth my time after all..

So I signed up my first blog, and I was presented with, what should have been the first red flag; a very flimsy list of categories. But then I remembered that there was to be this grand algorithm sorting and match post… But if that was the case what was the need for categories. Oh well hide sight is 20, 20 right.

I finished signing up and I placed it on 2 of my blogs. In 24 hours I earn 8000 views, and not one single click!

Now after thinking on it a bit, I thank this concept could work. But not in the way it is currently implemented. If that big awful widget was replaced by a simple text link widget… just maybe it might work.

In short my advice to anyone using this extremely hyped tool, just drop it off your blog.  It’s no better than a simple, old fashion banner exchange!

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